The Role of Media in Peacebuilding

A talk & discussion by Saud Zafar

Date: 17 April 2015

Time: 6 – 8pm

Pakistan is, arguably, among the few developing countries that have witnessed an enormous media boom in a very short period of time. During the rule of former military dictator General (retired) Pervaiz Musharraf, electronic media in particular emerged as a new force.

While on the one hand, the rapid growth of private media houses was seen as a welcome development in increasing transparency and accountability within the state and society, scholars have since argued that it has raised serious concerns over ethics, credibility and accuracy. Moreover, rivalry among media houses, biased approaches to reporting, and accusations of diverting public opinion from ‘real’ issues have also raised many questions on freedom of the press.

HIVE [karachi] is hosting a much-needed debate on the media and its role in promoting peace and countering extremism. Renowned journalist and scholar, Saud Zafar, will critically discuss key challenges currently faced by the media today, including:

  • Media Ethics vs. Responsibility
  • Sensationalism and Commercialization
  • Yellow Journalism and Biased Approaches
  • The Rise of Electronic and Social Media
  • PEMRA and its Effectiveness
  • Media’s Role in Promoting and Countering Extremism
  • Recommendations

About the Speaker

Syed Saud Zafar is a business graduate with almost 20 years of post-graduate work experience, mostly in the field of electronic media. During his media career, Mr. Zafar worked in Marketing / Sales, Broadcasting, News Anchoring, TV Hosting, Acting, Commercials Voice-Over, Direction, Pre and Post Production and managing small and medium sized teams of Media professionals.

Mr. Zafar has worked in leading broadcasting houses and TV channels abroad and in Pakistan. In his private capacity, he provides consultancy to electronic media and other local companies. He teaches ‘News and TV Production’ as a Visiting Faculty Member at Iqra University, and ‘Media Ethics and Law’ at Greenwich University.

Mr. Zafar has recently started hosting a Current Affairs Talk Show at K21 News (an upcoming news channel based out of Karachi). His program ‘NewsLine at 8 pm’ telecasts live daily at 8pm from Monday to Thursday.